3. Always Be Managing

What does the myth of Sisyphus have to do with sales?


Sales ultimately is a grind. You make endless calls. You put up with countless rejections. Call reluctance is like a virulent disease. Reps find things to do… anything rather than get back on the phone, or on the road, and make another call. Generically this can be termed “shuffling your business cards.” Every minute not making a presentation to a viable prospect and attempting to close is a minute wasted.

So how do you keep reps focused and motivated? If money was all it took then it would be easy. It’s not. So what’s the answer?


There are 2 key requirements for success at anything – playing piano, football, brain surgery . . whatever:

1. Work your ass off.
2. Get good at what you do.

In sales this translates as:

1. Call Volume
2. Close Ratio

Here is a step-by-step program that guarantees results:

Call Volume

Get in on time each and every day.
You can’t win unless you show up.

Finish X presentations each & every day.
If you show up you may as well work. Commit to a specific number of completed presentations.

Close Ratio

Decide, learn, follow, and master the sales process.

Why reinvent the wheel? Do what is known to work and what you were trained to do.
Do every presentation better than the one before and you will inevitably master it.
Control the process.

You can’t follow the process if you let the prospect take take the lead. But if you don’t have somewhere to go then you may as well.

Close for a decision

Think-about-its are death to sales reps. Maybes don’t cut it. Get a Yes or get a No or get out and call someone else.

Managers must ensure that each and every rep does this. Each step must be tracked and reported. If the rep won’t follow these steps then terminate the rep. See the previous section on recruiting.

Embrace Your Inner Drill Sergeant

Warning: Do not click on the photo.

Team Philosophy
Always Be Recruiting
Always Be Training
Always Be Managing


Sisyphus (SIS-i-fus). Sinner condemned in Tartarus to an eternity of rolling a boulder uphill then watching it roll back down again. Sisyphus was founder and king of Corinth, or Ephyra as it was called in those days. He was notorious as the most cunning knave on earth. His greatest triumph came at the end of his life, when the god Hades came to claim him personally for the kingdom of the dead. Hades had brought along a pair of handcuffs, a comparative novelty, and Sisyphus expressed such an interest that Hades was persuaded to demonstrate their use – on himself.

And so it came about that the high lord of the Underworld was kept locked up in a closet at Sisyphus’s house for many a day, a circumstance which put the great chain of being seriously out of whack. Nobody could die. A soldier might be chopped to bits in battle and still show up at camp for dinner. Finally Hades was released and Sisyphus was ordered summarily to report to the Underworld for his eternal assignment. But the wily one had another trick up his sleeve.
He simply told his wife not to bury him and then complained to Persephone, Queen of the Dead, that he had not been accorded the proper funeral honors. What’s more, as an unburied corpse he had no business on the far side of the river Styx at all – his wife hadn’t placed a coin under his tongue to secure passage with Charon the ferryman. Surely her highness could see that Sisyphus must be given leave to journey back topside and put things right.

Kindly Persephone assented, and Sisyphus made his way back to the sunshine, where he promptly forgot all about funerals and such drab affairs and lived on in dissipation for another good stretch of time. But even this paramount trickster could only postpone the inevitable. Eventually he was hauled down to Hades, where his indiscretions caught up with him. For a crime against the gods – the specifics of which are variously reported – he was condemned to an eternity at hard labor. And frustrating labor at that. For his assignment was to roll a great boulder to the top of a hill. Only every time Sisyphus, by the greatest of exertion and toil, attained the summit, the darn thing rolled back down again.